“Subscribers” section review

  • Terminology

    Active - all the active subscribers - in case double opt-in registration: the subscribers who confirmed their subscription to receive messages from a specific campaign;

    Pending - subscribers who have not confirmed their subscription yet;

    Unsubscribed - those who unsubscribed from your newsletters;

    Expired - inactive subscribers, which had not opened any messages within 6 months period;

    Blocked - subscribers were blocked by the system. Common reasons: incorrect or inactive email address, full Inbox folder and so on;

    Current Subscribers list - a list of all subscribers added to a particular campaign.

  • Important

    Remove all the unsubscribed, expired and blocked subscribers to reduce bounce rate and improve deliverability of the messages.

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